You mean, besides the obvious?
We are a husband and wife team, Dave and Heather, and we build websites. We’re also pretty dorky.
The clincher for our company name came during a family visit, when Dave’s two nephews began bickering, as brothers are wont to do.
“You’re a dork.”
“No you’re a dork.”
“Your face is a dork.”
This phrase quickly entered our daily lexicon. And as we discussed what to name our business, the obvious choice practically hit us in the face.